Waste Free Christmas: Raising Awareness with Retro-Style Illustrations

For the Waste Free Christmas campaign, we used retro-style illustrations to highlight the environmental impact of holiday waste. Each illustration forms a pattern reminiscent of classic Christmas gift wrap, visually tying the theme together. The wrap was printed and used to package media kits, delivering the campaign’s message while also providing additional information on how to reduce waste during the holiday season.

Credits
Work done @ FKA
Creative Direction / Rob Jennings & Ryan Kelly
Illustration / Gordon Montgomery

Awards
ACE Illustration