Call For No Entries: Turning the ACE Awards into a National Conversation

To put Edmonton’s ACE Awards on the map, we created the Call For No Entries campaign—a bold move that reached out to agency leaders across Canada. Instead of submitting entries, we sent them a playful message letting them know they wouldn’t be winning any ACE Awards, but would get an exclusive look at all the award-winning work. This unconventional approach sparked national curiosity and helped elevate the visibility of the ACE Awards beyond Alberta.

Credits
Work done @ FKA
Creative Direction / Craig Markou
Art Direction & Design / Gordon Montgomery
Copywriting / Colin Christiansen
Video Production / Joe Media

Awards
ACE Not-For-Profit Poster Single
ACE Other Video Under 2 Minutes