Motive Financial: Stress-Free Savings in a Volatile Market

In an era of financial uncertainty, Motive Financial needed to position itself as a stable and stress-free alternative for savers. Through the Freak-Out-Free Money campaign, we highlighted Motive’s high-interest Savvy Savings Account as a secure investment choice in the face of stock market volatility. The campaign ran as a series of social media ads, tapping into the growing desire for financial stability, and effectively communicated that Motive is the calm in the storm for those seeking reliable savings.

Credits
Work done @ FKA
Creative Direction / Ryan Kelly
Art Direction & Design / Gordon Montgomery
Copywriting / Colin Christiansen
Photography / Adam Borman