Crafting a World for a Premium Brand: Designing a Character-Driven Identity That Immerses Customers in Chill Vibes
2024
Chill Tiger isn’t just a cannabis brand—it’s an experience. Built around a character-driven identity, it invites customers into a world of mystery, confidence, and West Coast cool. With a design that balances bold energy and laid-back vibes, Chill Tiger speaks to those who embrace both adventure and relaxation. From its striking visuals to its immersive storytelling, every detail was crafted to make the brand feel like more than a product—it’s a lifestyle.
This project was crafted purely for the thrill of creative exploration—an opportunity to play with bold ideas, stretch boundaries, and see where an concept like Chill Tiger could go. It’s not tied to a real client but instead serves as a playground for imaginative storytelling and experimental branding. Through this, I am aiming to capture the essence of a fun, rebellious spirit and showcase the power of design and strategy when the rules are left behind.