Promoting Local: Elevating Alberta-Made Beverages with ALSA

2019

The Alberta Liquor Store Association sought to spotlight the quality and craftsmanship of locally made beverages. In response, we developed "Just Add Alberta," an integrated campaign that combined digital, out-of-home, and point-of-purchase activations with a province-wide tasting tour. Through bold, illustrative storytelling, this campaign put Alberta-made products front and center—engaging curious consumers and driving awareness of homegrown excellence.

Credits
Work done @ FKA
Creative Direction / Jeff McClean
Art Direction & Design / Gordon Montgomery
Illustration / Tierra Connor
Video Animation / Pulp Studios
Copywriting / Kylie Robertson

Awards
ACE Poster/Out-of-Home Series
ACE Advertising Campaign
ACE Social Media Advertising Series
ACE Illustration
Ember Award for Design