It’s Weird Out There. Promoting the 2020 Edmonton International Film Festival with Bold Messaging.

To promote the 2020 Edmonton International Film Festival, we embraced the oddities of the year with the It’s Weird Out There. Let’s Get Weirder campaign. Using quirky illustrations and bold, current headlines, we highlighted the festival’s unique programming as the perfect escape from the strangeness of the year. The campaign encouraged both in-person and online attendance, positioning the festival as the go-to destination for embracing the weird and wonderful in cinema.

Credits
Work done @ FKA
Creative Direction / Ryan Kelly
Art Direction & Design / Gordon Montgomery
Illustration / Gord Montgomery, Ray Dak Lam, Elijah Cardinal-Whitford, Mariah Barnaby-Norris
Copywriting / Colin Christiansen

Awards
ACE Not-for-Profit Advertising Campaign
ACE Not-for-Profit Poster / Out of Home Series
ACE Not-for-Profit Poster / Out of Home Single
ACE Not-for-Profit Social Media Advertising Single
ACE Design